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Perception Is One of the 4 Ps

question 50

True/False

Perception is one of the 4 Ps.

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Definitions:

Capabilities

A complex combination of people and processes that represent the firm's capacity to exploit resources that have been specially integrated to achieve a desired result.

Resources

Refers to all assets, capabilities, organizational processes, firm attributes, information, knowledge, etc., that a firm controls and can use to implement strategies and achieve its objectives.

Strategy Implementation

The process of putting plans, strategies, or policies into action to achieve strategic goals and objectives.

Strategic Plan

A long-term, overarching plan of action designed to achieve major goals and objectives within an organization.

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