What Growth Strategy Combines New Markets and New Products

question 39

Multiple Choice

What growth strategy combines new markets and new products?

• A) market penetration
• B) product development
• C) market development
• D) diversification

---

Definitions:

Defense Mechanisms

Psychological strategies employed by individuals to cope with reality and maintain self-image by unconsciously denying or distorting reality.

Reaction Formation

A defense mechanism where unacceptable impulses are transformed into their opposite in one's consciousness.

Repression

A defense mechanism in psychoanalytic theory where uncomfortable thoughts, memories, or desires are pushed out of conscious awareness.

Topographical Model

A Freudian theory in psychology which divides the human mind into the conscious, preconscious, and unconscious parts.