The Meaning of a Brand Name Is Built Over Time

question 56

True/False

The meaning of a brand name is built over time.

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Definitions:

Deep Processing

A method of learning in which information is analyzed in a meaningful way as opposed to merely memorized.

Parallel Processing

The ability of the brain to simultaneously process incoming stimuli of differing quality, a key feature of neural network functioning.

State-dependent Memory

The phenomenon through which information learned in a particular state of mind (e.g., happy, sad, intoxicated) is more easily recalled when in the same state.

Semantic Memories

Memories of meanings, understandings, and other concept-based knowledge unrelated to specific experiences.