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A strength of the umbrella branding approach is that once the company brand is established in the marketplace, subsequent product introductions are easier for customers to accept.
Intradermal Medications
Medications that are administered into the dermis layer of the skin, typically for purposes like allergy testing or local anesthesia.
Rectal Suppositories
Medication formulated for insertion into the rectum where it melts or dissolves, providing local or systemic treatment.
Lipid Solubility
The ability of a substance to dissolve in fats, oils, and lipids, affecting its absorption and distribution in the body.
Medication Absorption
The process by which drugs pass from the site of administration into the bloodstream.
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