One Way Marketers Get Customers to Relate to Brands Is

question 85

Multiple Choice

One way marketers get customers to relate to brands is by using a brand __________, such as Google's classification as "exciting" or Rolex's classification as sophisticated.

• A) spokesperson
• B) image
• C) personality
• D) awareness

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Definitions:

Tender Offer

An offer made directly to shareholders, proposing to purchase their shares at a specified price above market value.

Share Repurchase Program

A plan initiated by a company to buy back its own shares from the marketplace, often to reduce the supply of shares available and thus increase the value of remaining shares.

Open Market

An economic system in which prices for goods and services are determined by unrestricted competition between privately owned businesses.

Stockholders

Individuals or entities that own shares in a corporation, thereby having an ownership interest in the company.