How Are Brand Associations Created

question 53

Essay

How are brand associations created?

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Definitions:

Incidental Learning

Learning without trying to learn, and often without awareness that learning is occurring.

Intentional Learning

Placing new information into memory in anticipation of being tested on it later.

Procedural Learning

Procedural learning is the acquisition of skills and habits through practice, typically without conscious recollection of the learning process.

Recall

A type of retrieval that requires you to produce an item from memory in response to a cue or question.