A Connection of Nodes That Deal with Brand Name, Attributes

question 52

Multiple Choice

A connection of nodes that deal with brand name, attributes, and abstract benefits is considered a(n)

• A) brand community.
• B) emotional connection.
• C) brand association network.
• D) brand mapping.

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Definitions:

Shareholders

Individuals or entities that own shares in a corporation, giving them partial ownership and certain rights within the company.

Stakeholder

An individual, group, or organization that has interest or concern in an organization and can affect or be affected by the organization's actions, objectives, and policies.

Operations

The day-to-day activities involved in the running of a business for the purpose of producing value for the stakeholders; focuses on manufacturing and service processes.

Leadership and Navigation

The ability to direct and influence others towards achieving organizational goals while successfully navigating through complexity, change, or challenge.