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When Writing a Positioning Statement, It Is a Good Idea

question 58

Multiple Choice

When writing a positioning statement, it is a good idea to abstract from the level of the brand's attributes to the __________ benefits to the customer.


Definitions:

Face Value

The nominal or dollar value printed on a security or instrument, such as a bond or currency note.

Contract Rate

The agreed-upon rate specified in a contract for performing services or supplying goods.

Bond Indenture

A contract that spells out the provisions of the contract between the corporation and bondholder.

Interest Rate

The percentage at which interest is paid by a borrower for the use of money, or the amount a lender charges for the borrowing of money.

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