__________ in Perceptual Maps Offer(s) Intriguing Possibilities for New Market

question 2

Multiple Choice

__________ in perceptual maps offer(s) intriguing possibilities for new market opportunities.

• A) Brands
• B) Holes
• C) Targeting
• D) Positioning

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Definitions:

Counterconditioned

A process in behavioral therapy where an undesired behavior is replaced with a more desirable one through conditioning.

Frustration of Nonreward

The feeling of tension, dissatisfaction, or disappointment that arises when an anticipated reward or outcome does not materialize.

Motivation Generated

The process through which inner or external factors stimulate desire and energy in people to be continually interested and committed to a job, role, or subject.

Incentive Motivation

A theory in psychology that argues behavior is directed toward attaining desirable stimuli and avoiding unwanted stimuli.