Which of the Following Is One of Three Basic Corporate

question 28

Multiple Choice

Which of the following is one of three basic corporate strategies for creating value and achieving market stature?

• A) operational excellence
• B) development leadership
• C) quality placement
• D) customer innovation

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Definitions:

Objective Setting

The process of establishing specific, measurable, attainable, relevant, and time-bound (SMART) goals for an organization or individual.

Planning

The process of outlining organizational goals, strategies, and actions necessary to achieve those goals.

Semi-Fixed Marketing Cost

Costs associated with marketing that have both fixed and variable elements, changing with the level of output or sales to some degree, but not proportionately.

Marketing Research

The process of gathering, analyzing, and interpreting information about a market, product, or service.