The __________ Are a Group of Approximately 10-15% of the Population

question 37

Multiple Choice

The __________ are a group of approximately 10-15% of the population who is so influential that the loss of one of these customers costs the firm more than the loss of later adopters.

• A) innovators
• B) late majority
• C) early majority
• D) early adopters

Understand the significance of willingness to pay in the context of public goods.

Recognize the characteristics of common resources, including their problems and possible solutions.

Differentiate between the characteristics of public goods, private goods, and common resources.

Understand the differences and similarities between various types of torts and legal wrongs.

---

Definitions:

Sales Objection

The prospect’s opposition or resistance to the salesperson’s information or request.

Opposition

Resistance or dissent expressed against an idea, action, or authority.

Practical Objection

An overt objection based on real or concrete causes.

Major Objection

A significant concern or issue raised by a potential buyer, which may prevent a sale unless it is effectively addressed.