Jen Is Developing the Positioning Statement for a New Line

question 80

Multiple Choice

Jen is developing the positioning statement for a new line of sunglasses.In a meeting, the marketing team tells Jen that she has succinctly and clearly expressed the competitive advantage of the new sunglasses brand.The team approves of the way Jen wants to express the brand's competitive advantage, and tells her to continue her work on fully developing the positioning statement.Which element of crafting the positioning statement has Jen's team just approved?

• A) positioning
• B) target marketing
• C) target segmenting
• D) unique selling proposition

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Definitions:

Weiss (1971)

Reference to research by Weiss, often associated with studies on social isolation or the effects of stress on health.

Stressor

An external or internal event or stimulus that causes stress to an individual.

Ulceration

The formation of ulcers or open sores on the skin or mucous membranes, often resulting from an underlying condition or injury.

General Adaptation Syndrome

A three-stage response model describing how the body reacts to stress, including alarm, resistance, and exhaustion phases.