What Is Positioning, and Why Is It Probably the Most

question 44

Essay

What is positioning, and why is it probably the most important aspect of marketing?

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Definitions:

Dislocations

Economic disturbances or shifts that result in significant changes to employment, prices, or resource allocation.

Affordability

The degree to which a good or service is financially accessible to consumers, often considering income levels and prices.

Basic Research

An exploratory type of scientific inquiry that aims to increase understanding or knowledge without immediate practical application in mind.

Applied Research

It is a form of systematic inquiry involving the practical application of science. It is used for solving problems and inventing new processes and products.