What Type of Consumer Is Represented by the Left Side

question 23

Multiple Choice

What type of consumer is represented by the left side of this figure?

• A) one who wants the brand and is willing to pay more to get it
• B) one who appreciates a good deal and will give up the brand to retain the lower price
• C) one who values low price and brand name both highly
• D) one who does not care about brand name or price

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Definitions:

Posttest

An examination or evaluation conducted after a course of study or period of training to assess what has been learned.

Instruction

The act of teaching or educating, often involving a direction or order that is to be followed.

Through

Moving in one side and out of the other side of (an opening, channel, or location), indicating motion from one end or side to the other.

Between

Referring to a position or space that separates two points, objects, or entities.