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If a market doesn't look so great, but a firm is awesome at creating products for it, the key question is whether the firm can
Q10: Businesses treat all clients the same way-whether
Q13: Scanner data are only useful for firms
Q13: Gender, age and income are all qualities
Q16: Zena's company is seeking to improve its
Q17: What has consequences in the interaction between
Q19: An IP address is not assigned to
Q19: Marketers identify segments best when iterating between
Q41: Segments become more homogeneous as they increase
Q50: Young adults are most likely to be
Q66: It is impossible to estimate the size