Which Calculation Is the Most Accurate Way to Estimate the Size

question 11

Multiple Choice

Which calculation is the most accurate way to estimate the size of a market?

• A) [population × %aware × %trial × %repeat ] × Per annum purchase
• B) [population × %trial × per annum purchase] × %repeat
• C) population × %aware
• D) population × %aware × %trial × %repeat

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Definitions:

Air Masses

Large volumes of air defined by their temperature and humidity characteristics, forming the basis of weather patterns.

Equator

The Equator is an imaginary line around the Earth's surface located equidistant from the North and South Poles, dividing the Earth into the Northern and Southern Hemispheres.

Latitude

A geographic coordinate that specifies the north-south position of a point on the Earth's surface.

Permafrost

Of arctic tundra, a perpetually frozen layer of soil that prevents water from draining.