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How Do Marketers Estimate the Size of a Market? Explain

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How do marketers estimate the size of a market? Explain.


Definitions:

Legal Context

The framework of laws, regulations, and legal principles that govern particular situations or actions.

Discrimination

The unjust or prejudicial treatment of different categories of people or things, especially on the grounds of race, age, or sex.

Human Resource Management

The strategic approach to managing a company's workforce, focusing on attracting, hiring, training, and retaining employees.

Employee Benefits

Non-wage compensations provided to employees in addition to their normal salaries or wages, such as health insurance, paid vacation, and retirement plans.

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