It's Not Unusual to See a Segmentation Study Comprised of Some

question 14

Multiple Choice

It's not unusual to see a segmentation study comprised of some usage variable (e.g., heavy vs.light users) or some attitudinal variable (e.g., positively inclined toward our brand vs.loyal to a competitor) .What type of variable is it usually cross-tabbed with?

• A) demographic
• B) geographic
• C) psychological
• D) physical

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Definitions:

T-data Technique

A psychological testing method where behavior is observed and measured in conditions structured by the researcher, aiming to minimize subjective interpretation.

Objective Tests

Assessments with fixed answers that are scored in a standardized manner, minimizing subjectivity.

16 PF

A personality test that assesses sixteen primary personality factors, developed by Raymond Cattell.

Children

Young human beings who are not yet adults, characterized by a period of growth and development.