The Least Common Marketing Research Technique Used to Segment Customer

question 46

True/False

The least common marketing research technique used to segment customer data is cluster analysis.

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Definitions:

Long-Term Investment

Investments held for an extended period, typically exceeding one year, with the intention of generating higher returns.

Equity Method

An accounting technique used to record investments in other companies, where the investment is initially recorded at cost and adjusted over time for the investing company's share of the investee's profit or loss.

Long-Term Investment

Assets that a company intends to hold for more than one year, including stocks, bonds, real estate, and other securities.