Explain Why Market Segmentation Is Better Than Mass Marketing and One-To-One

question 37

Essay

Explain why market segmentation is better than mass marketing and one-to-one marketing.

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Definitions:

User Fees

Charges levied for the use of a particular service or facility, often imposed by governments or businesses.

Elasticities

Measures of how much the quantity demanded or supplied of a good responds to changes in price, income, or other factors, indicating the sensitivity of demand or supply to changes.

Elasticity Value

A measure in economics to show how much the quantity demanded of a good or service changes in response to a change in its price.

Teacher Absenteeism

The frequent absence of teachers from their duties, which can significantly impact student learning experiences and outcomes.