VALS Psychographic-Based Segmentation Is Based on the Idea That Consumers

question 43

Essay

VALS psychographic-based segmentation is based on the idea that consumers are inspired by one of three primary motivations.Identify the three motivations and describe them.

---

Definitions:

State And Local Taxes

Various forms of taxation imposed by state, regional, and local governments, including income, sales, property, and other taxes.

Progressive

A tax system in which the tax rate increases as the taxable amount increases, often aimed at reducing income inequality.

Payroll Taxes

Contributions required from employers and their workers, determined as a portion of the payroll expenses incurred by the employer.