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What is one of the largest factors stressing out marketers these days?
Arousal Approach
a theory in psychology that focuses on how arousal levels affect performance, suggesting an optimal level of arousal for peak performance depending on the task complexity.
William McDougall
A psychologist known for his work on instinct theory and social psychology, advocating for the inclusion of innate tendencies in explaining behavior.
Human Instincts
Innate, biologically determined behaviors that are present at birth, driving individuals towards certain actions or responses without the need for learning, such as the instinct for survival.
Extrinsic Motivation
Motivation that is driven by external rewards such as money, fame, grades, or praise rather than internal factors.
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