Which Order Is Correct for the Marketing Framework

question 48

Multiple Choice

Which order is correct for the marketing framework?

• A) 5Cs, 4Ps, STP
• B) 4Ps, 5Cs, STP
• C) 5Cs, STP, 4Ps
• D) STP, 5Cs, 4Ps

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Definitions:

Continuous Reinforcement

A reinforcement schedule in operant conditioning where a behavior is rewarded every time it is performed.

Negative Reinforcement

A behavioral technique where the removal of an undesirable or unpleasant outcome after the display of a behavior increases the likelihood of the behavior being repeated in the future.

B. F. Skinner

A psychologist known for his work in behaviorism and for developing the theory of operant conditioning.

Cognitive Processes

Mental activities involved in acquiring, storing, retrieving, and using information.