Which of the Following Is NOT True About Social Media

question 1

Multiple Choice

Which of the following is NOT true about social media?

• A) Social media are meant to be a social experience,not a marketing experience.
• B) The term social media means different things to different people.
• C) Social media have not affected the way marketers communicate with their brands.
• D) Currently,online technology,particularly social media,is being used to promote brands.

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Definitions:

Reproductive Success

The ability to pass on one's genes to the next generation effectively through offspring that survive to reproductive age.

Category Killer

A large retail chain that dominates a product category, often driving out smaller competitors.

Intertype Competition

Competition between retailers that offer different types of formats or products, such as physical stores versus online platforms.

Scrambled Merchandising

A retail strategy where a store sells a wide variety of unrelated products to increase foot traffic and sales.