Which of the Following Statements Is True of Executional Styles

question 5

Multiple Choice

Which of the following statements is true of executional styles for advertising?

• A) They often dictate which type of media is to be employed to convey the message.
• B) They are used in radio and television advertising and not in print or magazine advertising.
• C) They are seldom usedin advertisements for lower-risk,low-involvement,routine purchases.
• D) They require little or no modification for marketing campaigns for political candidates or issues.

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Definitions:

Cross-Cultural Research

An empirical investigation of human behavior that compares cultural groups to identify similarities or differences.

Human Development

The study of how people grow and change physically, mentally, emotionally, and socially throughout their life.

Genetic Differences

Variations in the DNA sequences between individuals within a population.

Gender Differences

Variations in characteristics, behaviors, physical development, and roles traditionally associated with males and females in society.