Impersonal,one-Way Mass Communication About a Product or Organization That Is

question 6

Multiple Choice

Impersonal,one-way mass communication about a product or organization that is paid for by a marketer is called ___________.

• A) advertising
• B) public relations
• C) sales promotion
• D) product promotion

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Definitions:

Dividend

A portion of a company's earnings distributed to its shareholders, usually in the form of cash or additional stock.

Expected Rate Of Return

The anticipated gain or loss on an investment over a specific period, usually expressed as a percentage.

Portfolio

An assortment of monetary assets such as shares, bonds, goods, money, and money equivalents, along with closed-end funds and exchange-traded funds (ETFs).

Risk Premium

The extra return expected by an investor for holding a risky asset compared to a risk-free asset.