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Explain What Is Meant by Media Planning and How the Advertisers

question 95

Essay

Explain what is meant by media planning and how the advertisers decide which medium to choose to best communicate their advertising objective.Discuss the importance of media planning in advertising.


Definitions:

Hypothalamus

A region of the brain that plays a crucial role in many essential functions, including hormone regulation, temperature control, and hunger.

Hypnosis

A mental state akin to trance, marked by elevated suggestibility and concentrated attention, often adopted for therapeutic interventions.

Sexual Motivation

The desire to engage in sexual activity, influenced by biological, psychological, and social factors.

Optical Illusions

Visual phenomena where the perception of images differs from objective reality, often highlighting how the brain processes visual information.

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