Which of the Following Best Describes a Continuous Media Schedule

question 35

Multiple Choice

Which of the following best describes a continuous media schedule?

• A) One that runs advertising heavily every other month or every two weeks to achieve a greater impact with an increased frequency and reach at those times
• B) A media schedule that runs regular scheduling throughout the year coupled with a flighted schedule during the best sales periods
• C) One that runs advertising steadily throughout the advertising period and is often used for products in the later stages of the product life cycle
• D) A media schedule that runs advertisementsintensively during times of the year when the product is most likely to be used

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Definitions:

Luxury Brand

A brand characterized by its perceived high quality, exclusivity, and high price, often associated with prestige and status.

Tiffany Blue

A specific shade of light blue associated with the luxury jewelry brand Tiffany & Co., symbolizing elegance and exclusivity.

Packaging

The design and development of protective and aesthetic containers or wrappers for products, which can also serve marketing, informational, and convenience functions.

Social Media

Social media comprises websites and applications that enable users to create and share content or to participate in social networking, serving as a powerful tool for communication, entertainment, and marketing.