Which of the Following Indicates an Element in the Promotional

question 106

Multiple Choice

Which of the following indicates an element in the promotional mix that evaluates public attitudes,identifies issues that may elicit public concern,and executes programs to gain public understanding and acceptance?

• A) Advertising
• B) Public Relations
• C) Sales Promotion
• D) Media Scheduling

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Definitions:

Block Grants

Financial aid from a central government to local or state governments for general governmental functions with minimal restrictions on usage.

Mandates

Authorizations granted by voters to elected officials to act on public policies or issues.

Expressed Powers

Specific powers granted to the government or its officials by a constitution or similar legal document.

Inherent Powers

Powers not explicitly specified in the Constitution that are nonetheless necessary for the government to function and fulfill its duties.