Which of the Following Statements Is True of Persuasive Promotion

question 53

Multiple Choice

Which of the following statements is true of persuasive promotion?

• A) It is designed to stimulate a purchase or an action.
• B) It is used to keep the product and brand name in the public's mind.
• C) It seeks to convert an existing need into a want or to stimulate interest in a new product.
• D) It seeks to form relationships with customers and potential customers through technological ties.

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Definitions:

Finance

The management of large sums of money, especially by governments or large companies, encompassing activities such as lending, investing, and budgeting.

Administrative Expense

Costs related to the general operation of a company, which may include salaries of executive staff, office supplies, and utility expenses not directly tied to production.

Period Cost

Costs that are expensed in the period in which they are incurred and are not directly tied to production activity, such as selling, administrative, and general expenses.

Marketing

The process and techniques used by organizations to promote and sell their products or services, including market research and advertising.