One Risk of Executing a Store Promotion That Results in Brand

question 80

Multiple Choice

One risk of executing a store promotion that results in brand cannibalization is that the promotion could ______.

• A) create inaccurate sales forecasts for both the promoted and cannibalized products.
• B) create inaccurate sales forecasts for the promoted product and none for the cannibalized products.
• C) increase the accuracy of the sales forecasts for both the promoted and cannibalized products.
• D) create accurate sales forecasts for the promoted product and none for the cannibalized products.

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Definitions:

Low-Density Lipoprotein

Low-density lipoprotein (LDL) is a type of cholesterol often referred to as "bad" cholesterol, which can accumulate in the walls of arteries and contribute to heart disease.

High-Density Lipoprotein

A class of lipoprotein that carries cholesterol away from the arteries to the liver for removal; often referred to as "good" cholesterol.

Lipid

Organic compounds including fats, oils, waxes, and sterols, which are important for energy storage, insulating and protecting organs.

Chylomicrons

Lipoprotein particles that transport dietary lipids from the intestines to other locations in the body.