How Would Brand Cannibalization Resulting from a Product Promotion Likely

question 42

Multiple Choice

How would brand cannibalization resulting from a product promotion likely affect the retailer?

• A) The promotion works out cheaper for the retailer.
• B) The promotion causes the brand to suffer stockouts.
• C) The promotion creates accurate sales forecasts for the cannibalized product.
• D) The retailer gains from discounting surplus inventory of the cannibalized brand.

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