Briefly Explain the Process of Defining a Target Market

question 20

Essay

Briefly explain the process of defining a target market.

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Definitions:

Selling Price

The amount of money charged for a product or service, determined by considering factors such as cost of production, market demand, and competitors' prices.

Cost-plus Pricing

A pricing strategy where the selling price of a product is determined by adding a specific markup to its total cost.

Target Selling Price

The price at which a company aims to sell its product, usually based on market research and cost-plus profit considerations.

Outsourcing Production

The business practice of having goods or services produced by external organizations, typically to reduce costs.