Which of the Following Is a Disadvantage of Test Marketing

question 60

Multiple Choice

Which of the following is a disadvantage of test marketing?

• A) It requires major changes in consumer behavior such as rejecting microwave ovens.
• B) It promotes the criticism of an idea,no matter how ridiculous it may seem.
• C) It inaccurately predicts the success of a product that creates new consumption patterns.
• D) It exposes the new product and its marketing mix to its competitors before its introduction.

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Definitions:

Goal-setting

The process of identifying something that you want to accomplish and establishing measurable objectives and timeframes to help you achieve it.

Goal Acceptance

The extent to which individuals embrace and commit to achieving a set objective or aim.

General Goals

Broad, overarching objectives that provide a direction but lack specificity in terms of how they will be achieved.

Specific Goals

Goals that are clearly defined, measurable, achievable, relevant, and time-bound, guiding individuals or organizations towards desired outcomes.