Which of the Following Describes the Late Majority

question 2

Multiple Choice

Which of the following describes the late majority?

• A) They adopt a new product because most of their friends have already adopted it.
• B) They do not rely on group norms and their adoption is free from pressure to conform.
• C) They tend to be younger and above average in income as well as education.
• D) They depend mainly on mass media rather than on word-of-mouth communication.

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Definitions:

Osteoporosis

Reduction in quantity of bone, resulting in porous bone.

Cervical Vertebra

Vertebrae located in the neck portion of the spine comprising the top part of the spinal column.

Thoracic Vertebrae

The set of twelve vertebrae located between the cervical vertebrae and the lumbar vertebrae that form the midsection of the vertebral column.

Lumbar Region

The lower part of the back comprised of five vertebral bones, L1-L5, which bear much of the body's weight and are the most common site of back pain.