When Predicting or Explaining a New the Rate of Adoption

question 105

Multiple Choice

When predicting or explaining a new the rate of adoption and diffusion of a new product,relative advantage refers to the degree to which that product is ______.

• A) free of difficulty relating to its usage
• B) consistent with existing values
• C) perceived as superior to existing substitutes
• D) available to be tried on a limited basis

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Definitions:

Self-Fulfilling Prophecy

A prediction that directly or indirectly causes itself to become true due to the feedback between belief and behavior.

Projection

A defense mechanism in psychology where individuals attribute their own unacceptable thoughts, feelings, or motives to another person.

Attributions

Explanations or reasons individuals give for the behaviors or outcomes, whether attributing them to internal dispositions or external circumstances.

Behavior

The actions, conduct, or response of an individual or group towards stimuli or in various situations.