Which Statement Is a Reason Why Many Retailers Are Creating

question 35

Multiple Choice

Which statement is a reason why many retailers are creating and promoting their own captive brands?

• A) Captive brands carry evidence of a store's affiliation and are available everywhere.
• B) Captive brands are displayed separately from mainstream products in a store.
• C) A captive brand strategy allows retailers to ask a price similar or equal to manufacturers' brands.
• D) A captive brand strategy allows retailers to market private brands as inferior to manufacturers' brands.

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