A Relatively Inexpensive Item That Merits Little Shopping Effort Is

question 66

Multiple Choice

A relatively inexpensive item that merits little shopping effort is called a(n) ______________.

• A) convenience product
• B) shopping product
• C) industrial product
• D) unsought product

---

Definitions:

Secondary Research

Involves the use of existing data or research findings that were originally collected by others, useful in gathering broad information about a topic.

Empirical Research

Research based on observed and measured phenomena, relying on experimental or observational evidence.

Material Published

Material published refers to content such as books, articles, journals, and other documents that have been made available to the public through printing or electronic media.

Interview

A formal meeting where one or more persons question, consult, or evaluate another person, typically used for the purposes of selection, assessment, or information gathering.