A Brand That Obtains at Least One-Third of Its Earnings

question 79

Multiple Choice

A brand that obtains at least one-third of its earnings from outside its home country,is recognizable outside its home base of customers,and has publicly available marketing and financial data is called ____________.

• A) a local brand
• B) a global brand
• C) brand equity
• D) a brand mark

---

Definitions:

Memory Consolidation

The process through which initial fragile memories are transformed into stable, long-term memories.

Encoding Specificity Principle

A principle stating that the recall of information is improved when the contexts present at encoding and at retrieval are the same.

Retrieval

Retrieval is the process of bringing information from stored memory back into conscious awareness, an essential part of the memory process in cognitive psychology.

Acquisition

Acquisition refers to the initial stage of learning or conditioning in which a response is first established.