Which of the Following Exerts the Most Influence on a Consumer's

question 107

Multiple Choice

Which of the following exerts the most influence on a consumer's buying decisions?

• A) Social class
• B) Gender
• C) Reference groups
• D) Ethnicity

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Definitions:

Social Media

Online platforms and technologies that facilitate social interaction, content sharing, and community building among users.

Marketing Firm

A company that specializes in creating strategies to promote, sell, and distribute products or services for their clients.

Venture Capitalist

An investor who provides capital to startup companies or supports small companies that wish to expand but do not have access to public funding.

Entrepreneur

An individual who identifies a business opportunity and takes on financial risk to create and manage a new venture with the aim of making a profit.