Which of the Following Strategies of Handling a Brand Name

question 100

Multiple Choice

Which of the following strategies of handling a brand name when marketing globally is appropriate when the name cannot be pronounced in the local language or when the brand name is owned by someone else?

• A) Adaptations and modifications
• B) Transactional marketing strategy
• C) One-brand-name everywhere
• D) Transformational marketing strategy

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Definitions:

Unlimited Wants

Unlimited Wants refer to the concept that human desires and aspirations are endless, influential in driving demand in economics.

Scientific Method

A systematic and empirical approach to research, involving the collection of data, formulation and testing of hypotheses, and the development of theories.

Unbiased Development

The equitable and impartial progress in economic, social, and environmental aspects without favoritism.

Theories

Systematically organized knowledge applicable in a relatively wide variety of circumstances, especially a system of assumptions, accepted principles, and rules of procedure devised to analyze, predict, or otherwise explain the nature or behavior of a specific set of phenomena.