The _____ of Marketing Research Is to Address "What If

question 19

Multiple Choice

The _____ of marketing research is to address "what if" questions.

• A) predictive function
• B) diagnostic function
• C) prescriptive function
• D) descriptive function

---

Definitions:

Work Environment

The physical and psychological conditions under which employees work.

Development and Performance

Development and performance encompass the processes and outcomes of improving employees' skills, knowledge, and capabilities, leading to enhanced individual and organizational performance.

Trait-Based Performance Appraisal

An evaluation method that assesses employees based on certain predefined characteristics or attributes they possess.

Subjective

Subjective pertains to personal opinions, interpretations, or feelings, rather than facts that can be universally observed or verified.