The Purpose of Market Segmentation Is To

question 46

Multiple Choice

The purpose of market segmentation is to:

• A) change consumer attitudes and beliefs toward a product.
• B) divide a market into submarkets of equal size and equal number of customers.
• C) eliminate the need for developing marketing objectives.
• D) enable a marketer to tailor marketing mixes to meet the needs of one or more specific segments.

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Definitions:

Subject of Price

The consideration and analysis of pricing in relation to a product or service, focusing on factors like setting, competition, and value to the consumer.

Salesperson

An individual who sells products or services to customers, often working on commission and striving to meet sales targets.

Assorted Bears

A collection of bears that differ in type, color, size, or shape, often referred to in the context of products like candy or toys.

Selling Process

A series of steps taken by a salesperson to identify prospective buyers, communicate the value of a product or service, and successfully close a sale.