Unilever Is an Example of Multinational Company with a Multisegment

question 104

True/False

Unilever is an example of multinational company with a multisegment targeting strategy that has many products in its product line.

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Definitions:

Motivation

The process that initiates, guides, and maintains goal-oriented behaviors, involving biological, emotional, social, and cognitive forces.

Behavior Modification Therapy

A form of psychotherapy that aims to change undesirable behaviors through the use of learning techniques such as reinforcement.

Unconscious Motivating Forces

Internal drives and desires that influence behavior and thought processes without the individual’s conscious awareness.

Successive Approximation

A method of behavioral training that breaks down a desired behavior into smaller, achievable steps, reinforcing closer and closer approximations to the desired behavior.