Apple Saw a Huge Drop in the Sales of Its

question 29

Multiple Choice

Apple saw a huge drop in the sales of its iPhone 6s when they launched the iPhone 7.This situation exemplifies _________________,that is,when a new product cuts into the sales of existing products within the same company.

• A) cannibalization
• B) positioning
• C) repositioning
• D) competition

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Definitions:

Target Market

A specific group of consumers identified as the recipients of a particular marketing message or campaign, based on shared characteristics.

IMC Messages

Integrated Marketing Communications messages that are coordinated across multiple marketing channels to ensure consistency in brand messaging and to amplify reach.

Lagged Effect

A delayed response to a marketing communication campaign.

Ford Fusion

A mid-size sedan manufactured by Ford Motor Company, known for its stylish design, fuel efficiency, and advanced technology features, but production was discontinued as Ford shifted focus to SUVs and trucks.