Which Statement Describes a Primary Feature of a Buying Center

question 98

Multiple Choice

Which statement describes a primary feature of a buying center?

• A) The composition of the buying group usually is static for all purchases.
• B) The number of people involved in a buying center varies with the complexity and importance of a purchase decision.
• C) The average buying center includes more than 10 people.
• D) Membership and influence does not vary from company to company.

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Definitions:

Predictive Validity

is the extent to which a score on a scale or test predicts future performance on related tasks.

Reliability

The degree to which a measure or assessment consistently produces the same results under the same conditions.

Intelligence Tests

Tests that are standardized to evaluate human cognitive capabilities and intelligence levels.

Intellectual Development

The growth and change in mental abilities and processing capabilities, including reasoning, problem-solving, and learning.