A Company Well-Known for Its Easy-To-Cook Breakfast Cereals Was Facing

question 21

Multiple Choice

A company well-known for its easy-to-cook breakfast cereals was facing stiff competition from the many players in the market.The company changed its campaign to focus on dietary needs rather than just convenience,thus targeting a segment of consumers looking for healthy diet.This is an example of a ______.

• A) new line-extension product
• B) discontinuous innovation
• C) repositioned product
• D) new and improved product

Describe the principles and methods for developing effective presentations and print materials.

Differentiate between formative and summative evaluations.

Identify the steps involved in developing effective mass media messages.

Recognize effective communication techniques for presentations.

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Definitions:

Positive Nonverbal

Communication that uses body language, gestures, and facial expressions to convey a positive and supportive message.

Recognizing Feelings

The ability to identify and comprehend one's own emotions and the feelings of others.

Nonverbal Signals

Forms of communication without words, such as gestures, facial expressions, and body language, which can convey emotions and intentions.

Communication Mediums

The various channels or technologies used to convey information or messages between people.