Which Statement Describes a Primary Feature of a Buying Center

question 98

Multiple Choice

Which statement describes a primary feature of a buying center?

• A) The composition of the buying group usually is static for all purchases.
• B) The number of people involved in a buying center varies with the complexity and importance of a purchase decision.
• C) The average buying center includes more than 10 people.
• D) Membership and influence does not vary from company to company.

---

Definitions:

Conditioning

A process of behavior modification by which a subject comes to associate a desired behavior with a previously unrelated stimulus.

Negative Attitude

A pessimistic outlook or disposition towards people, situations, or events, often hindering progress and positive outcomes.

Emotional Intelligence

Being able to identify, control, and communicate one’s emotions, along with managing relationships with others in a sensible and empathetic manner.

Emotional Tasks

Activities or duties that require managing and expressing emotions appropriately.