Dell Computer Entered into a Strategic Alliance with Lexmark, a Producer

question 16

Essay

Dell Computer entered into a strategic alliance with Lexmark, a producer of printers and ink cartridges, to provide a more direct challenge to Hewlett-Packard (H-P)-the market leader in printer and cartridge sales. Clearly, this will take time and a well conceived strategy by Dell because H-P has about 50 percent market share in printer sales and a huge installed base of printer customers around the world. For this strategic initiative in the printer business, describe how Dell might use a strategy map to illustrate objectives, targets, and strategies as well as measures it might use to assess its performance in this new business.

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Definitions:

French Provisional Government

A temporary governmental structure established in France, particularly noted for those set up after the February Revolution of 1848 and again after the fall of the Second Empire in 1870.

Direct Taxes

Taxes imposed directly on an individual or organization's income, wealth, or assets rather than on goods and services.

Confiscated Church

Refers to the act of seizing church property, typically by a government or other authority, which has occurred in various historical contexts as part of broader political or religious reforms.

National Workshops

were government-funded job programs in France during the 1848 Revolution, intended to provide work for the unemployed but were ultimately unsuccessful.