Since Higher Costs Are Incurred in Providing Higher Levels of Performance

question 1

Multiple Choice

Since higher costs are incurred in providing higher levels of performance on one or more of the attributes, the strategists should assess the:

• A)relative importance of the attributes to different market segments.
• B)strength of the firm's offering on each of the importance attributes vis-a-vis competitors.
• C)costs associated with the experience effect.
• D)both relative importance of the attributes to different market segments and strength of the firm's offering on each of the importance attributes vis-a-vis competitors.
• E)both strength of the firm's offering on each of the importance attributes vis-a-vis competitors and costs associated with the experience effect.

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